I need to get some work done this morning, so I'll just jot a quick thought down here and then come back and expand.
NPR understands the web, and is moving aggressively to expand their product offerings to take advantage of the web. They appear to recognize their strengths (storytelling, audio, music) and have moved to expand on this and on the way people get this information (radio, podcasts, online, etc.)
Nothing illustrates this better than the way they handled the re-launch of their NPR Music website. I heard about this launch:
* Through announcements on their radio programs
* Through chatter on some music blogs I read (pitchfork, notably)
* Through a program note on a podcast I subscribe to.
Check out their music site (which I find way too busy and somewhat confusingly designed). The content is top notch. Here's a richly produced, really interesting video production tracking the songwriter Stephin Meritt writing a song over 2 days.
NPR gets the web!
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