Mobile Apps vs. The Browser

Kevin Kelleher champions the browser in App Creep and the Case for the Mobile Browser over at gigaom.

Beyond technology, there is another barrier that mobile browsers will have to overcome: the perception that native apps are the entry point for the web on mobile phones. It’s a message that Apple has driven home relentlessly with its iPhone and iPad TV commercials. But as app creep afflicts those devices and as browser usability improves, consumers may warm up to their browsers more.