Here's Fallon, The Non-Savior of Broadcast TV

Jimmy Fallon takes over the Late Night Franchise from Conan O'Brien, but does anyone care? 12:30 pm on network television is worth something, but certainly not what it was worth when David Letterman started out there in 1982.

NBC, owned by General Electric, is looking most closely at the fundamentals of the network television business model-- at its local stations, in prime time (where they're placing the cheap-to-produce and bland Jay Leno 5 nights a week!), and in late night.

Here is some insight at how NBC might be looking at the business of being an old-fashioned network in the prism of Jimmy Fallon's debut:


Don’t Worry, Bedtime’s Safe With the Lads. NYT think piece about why our hosts are almost always white, mail and non-threatening.

Five Ways "Late Night with Jimmy Fallon" plans to change TV forever. You know, by using Twitter. (If only they had digital cameras in 30 Rock, I would give them some Flickr Pro accounts).

Nervous but Excited, Jimmy Fallon Enters the Late-Night Fray. Puff profile piece. Net net: young girls loved him on SNL.

Broadcast TV Faces Struggle to Stay Viable. This is the headline for any article written about any broadcast network or broadcast program right now. The business model is broken, so who cares about Jimmy Fallon.

Or am I just not that interested in TV right now, or late night talk shows? Perhaps that's why my thesis is so cranky. Anyways, from my vantage point I hope Fallon creates a distinct voice that makes people laugh no matter if it makes a lot of money or not. Best of luck, @jimmyfallon